Kareem Abdul-Jabbar, Donald Sterling, Ferguson, MO and Bruce Levenson (The Non-Racist Racist)

My boy Mic Drop beat me to the punch and so did the founder of the ASU at UCLA. I finally got to read the email Bruce Levenson wrote and decided that he doesn't need to sell this team, although the rumors are that he was looking for a way out. Unfortunately for him, some other enterprising owner may see the business innovation that lies in Atlanta. It may be too late for Bruce Levenson but it is not too late for the black community.

This email demonstrates a huge problem in the African American community. We don't fully participate. That's the reason cities like Ferguson, with a vast Black majority, are not controlled by blacks. Too often, we depend on white Americans' morality and ethics, asking them for jobs and ceding leadership. Then we cry when they fail to satisfy our needs.

The black population in Atlanta is more than capable of purchasing season tickets. They, just like the black population in New Orleans, don't see the benefit of that type of expenditure. Those two chocolate cities often struggle to even get there games on air but it only takes a minute in either city to see they have a substantial fan base. Unfortunately, they also have high black populations who don't want to spend money on sports entertainment. The black population of these cities is maybe too used to their sports teams being dependent on the white fan base.

This letter's only failure is in seeing the solution. The solution is not as formulaic as getting more white fans. It is in changing the culture in chocolate cities. Although, from a business standpoint, that requires spending money on a new marketing campaign to encourage the citizens of cities like Atlanta to make investments in their cities and their teams, focusing on the black citizens. It is radical both socially, politically and economically. However, current events demand a radical change not just in America but in the chocolate cities and black communities all over world.

Hopefully, that enterprising and radical owner will use the services of a emerging black business owner who sees the opportunity to both stimulate and lead the black economy out of the dumps and into a much brighter future.